New Luxury Branding Site Special for China
by Santorini Keller on 05/11/09 at 12:46 am
In 2009, most luxury brandings proffered an olive branch to China. In Paris, a new web site launched in 29th, Oct. lets China’s 1.3 billion people ogle French luxury, from designer clothing to diamond-dripping watches and glittering gold jewelry.
In a lavish ceremony at the Chinese embassy’s commercial section in Paris, the heads of Christian Dior, Chanel and dozens of other French labels celebrated the launch of the site, www.cColbert.cn.
The site, which is in Chinese, English and French, was developed by the Comite Colbert — a Paris-based organization that represents some 70 French brands — and Sina, China’s leading Internet provider, with some 260 million users.
The site features lavish, 3-D photos of French luxury products, from designer clothing and jewelry to high-end hotels and restaurants. The idea is just to whet consumers’ appetite for the pricey products and services, because the site does not allow for Internet purchases.
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