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Official Site: http://www.babyphat.com
Founded: 1998

Baby Phat, a lifestyle brand, was first hit the scene as a publicity tool when tiny tees were produced to electrify a Phat Farm runway show. When celebrities, supermodels and tastemakers began wearing the baby tees, Kimora Lee Simmons, a top fashion model as well the wife of Russell Simmons, created, directed and established the new denim label.

Kimora Lee Simmons deeply knew the brand’s success would rely on her ability to merge the worlds of high fashion and hip-hop. She’s over the top personal style radiates through the Baby Phat collection- a collection the world cannot seem to get enough of. Her lavish designs are worn and sought by everyone from Paula Abdul to Britney Spears and Lil’ Kin to Aalicia Keys. Influential photographers Steven Klein, David Lachapelle and Brett Ratner have all been called upon to shoot the lifestyle ad campaigns.

Baby Phat’s slinky feline logo has become an internationally recognizable fashion symbol and is synonymous with the brand. The eye-catching signature handbags represent everything that is feminine and fun, glitzy and glamorous, sensuous and sumptuous about the Baby Phat woman. Baby Phat by Kimora Lee Simmons continues to take fashion to new heights – more than your average urban denim company – Baby Phat handbag is a lifestyle for the glamorous woman who is everything hip-hop and everything fashion.

Flagship Products
Addie Satchel
Mix and match! This colorful Addie Satchel is a sore thumb for its beautiful palette. Embellished ruffle detail surrounding top zip closure and rouched detail at sides adds more feminine style to this hip outfit. Double handles with 8 inches drop comfort your arm pleasure. The ample enough room of 15″ wide x 7″ high x 3″ deep is versatile for working and shopping. Just $85!

Lenora Large Tote
Shine on! This shiny patent leather is utterly trendy for this season since Coach as well launched the similar Signature Spotlight in $268. However, this Lenora Large Tote is much affordable for $95 only! Its dimension is 16″ wide x 14″ high x 6″ deep.

Haley Large Tote
Tote-ally you! Is it crafted from python? If you got to know it is just tapped as $85, you must make sure all python pattern is ornaments. However, its allover textured patent and polished facade are indeed charismatic and irresistible. Its dimension is 18″ wide x 12″ high x 4.5″ deep.

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